Visi :
“be a highly profitable hotel, become a place of creative work and create the best human resources”
Misi :
“Provide a unique and efficient service as of Aurora Hotel be a great tourism destination in Jakarta”
Sub Mision :
- Improving the quality of product and service quality with the goal of providing satisfaction to customers
- Accelerating the development of the hotel as a business unit that is professional, productive, and efficient
- Improving the quality of human resources in order to be skilled and have the capability to provide the best service for customers with professional way and be proactive in the face of changing societal demands increasingly sophisticated and competitive environment.